Let’s start with a simple question…

What is the ideal way for a politician to use twitter?

Answers may vary but here is mine ideal twitter use for a politician.

1) Have the politician himself send a few personal updates, where he is and what he’s working on.

2) Have the staff post relevant links to articles about the politician, post upcoming travel plans, post a few personal updates as the staffer.

3) And most importantly, respond to peoples queries on twitter, run constant twitter searches for the politicians name, important bills etc. and respond to each one. This dream list is unattainable with just one person, so is it possible to use one twitter account with multiple people while still keeping it personal, relevant and timely?

Enter CoTweet, CoTweet allows you do do all of those things, and very easily I might add. You can have multiple users, scheduled tweets, personalized tweets, record of who replied to whom and when, the ability to assign responses to other people, excellent search features.

Think of CoTweet as a CRM for twitter.

From the CoTweet website

CoTweet powers brands on Twitter. Designed for businesses using Twitter to engage existing customers and attract new ones, CoTweet is a comprehensive Twitter business platform that supports both proactive marketing communication and response-driven customer support. CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so.

You can read a great review over at microblink.

I’ve been using CoTweet for several weeks now with the company I work for and it has been simple and amazing.

Not only is it a great tool for corporate brands but I believe CoTweet could change the way politicians interact with their constituents on twitter.

It’s currently in private beta but I would wager they open it up with a few more options soon. Take a look and post any comments below.

Cross Posted at TechRepublican.com

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