Here is another way to compare candidates – a YouTube head to head contest.
On the GOP Side – Pat Toomey vs. Peg Luksik
Peg Luksik
Channel Views: 425
Age: 49
Joined: March 20, 2009
Last Sign In: 3 months ago
Subscribers: 21
Videos: 1
Top Viewed Video: 1,259
Keystone Grade: F-
Analysis: The Luksik campaign is basically using YouTube as a place to host a video. No utilization of any of the social aspects of YouTube and with 21 subscribers you really should. There are 3 more videos on the account of Steve Clark advertising but again it’s being used as a video host and nothing more.
Pat Toomey
Channel Views: 4,678
Age: 48
Joined: April 11, 2009
Last Sign In: 1 day ago
Subscribers: 114
Website: http://www.toomeyforsenate.com
About Me: Former Congressman Pat Toomey is running for U.S. Senate in Pennsylvania.
Videos: 62
Top Viewed Video: 18,255
Keystone Grade: B+
Analysis: Solid use of YouTube, they have campaign updates, favorites, videos of opponents, speeches, radio spots, casual videos, fancy videos. The only thing that is missing are videos of Toomey supporters. Successful YouTube campaigns turn the camera around and point it at regular people.
It’s interesting to note that Toomey’s least viewed videos are about Joe Sestak while the most view videos are about Arlen Specter.
On the Dem side – Arlen Specter vs Joe Sestak
Joe Sestak
Channel Views:3,284
Running for: Senate
Joined: July 15, 2009
Last Sign In: 52 minutes ago
Videos: 206
Top Viewed Video: 4,390
Keystone Grade: C
Analysis: Good use of YouTube, good use of design elements for the channel. However all the videos are about Sestak. None of his opponents, supporters or anyone else for that matter. He has the most videos but they don’t get much traffic at all. Quantity without quality doesn’t cut it.
Arlen Specter
Channel Views: 1,670
Joined: March 12, 2009
Last Sign In: 2 days ago
Subscribers: 23
Website: http://www.specter2010.com/
About Me: Spreading the word about Pennsylvania’s 2010 Senate election.
Videos: 23
Top Viewed Video: 5,815
Keystone Grade: D-
Analysis: Yup Specter has a YouTube channel, he’s probably never even seen it himself and it’s the job of some lonely staffer to manage it. There are a few videos, hardly any traffic, most of the videos have less than 400 views.
And the winner IS… Joe Sestak
Toomey Vs. Sestak
It’s actually a little bit of a contest but Toomey still wins by a landslide. More views, better use, more subscribers, more engagement.
note: Sestak and Toomey are both taking YouTube seriously while Specter and Luksik are treating it as an afterthought.No related posts.
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